|
10
Questions To Ask Your Realtor®
|
| 1. Are you a full-time
professional Realtor®? How long have
you worked full time in real estate? What professional designations do
you have? |
|
Knowing
whether or not your Realtor® practices real
estate on a full-time basis can give you a piece of the puzzle in
foreseeing scheduling conflicts and, overall, his or her commitment to
your transaction. As with any profession, the number of years a person
has been in the business does not necessarily reflect the level of
service you can expect, but it is a good starting point for your
discussion. The same issue can apply to professional designations.
|
|
2.
Do you have a personal assistant, team, or staff to handle different
parts of the sales transaction? What are their names and how will each
of them help me in my transaction? How do I communicate with them?
|
|
It
is not uncommon for high real estate sales producers to hire people to
work for them or with them. They typically work on a referral basis,
and, as their businesses grow, they must be able to deliver the same or
higher quality service to more clients.
You
may want to be clear about who on the team will take part in your
transaction, and what role each person will play. You may even want to
meet the other team members before you decide to work with the team
overall. If you needed help with a certain part of your home sale, who
should you talk to and how would you communicate? If you have a
question about fees on your closing statement, who would handle that?
Who will show up to your closing? These are just a few of the many
important considerations in working with a team.
|
|
3.
Do you and/or your company each have a website that will provide me
with useful information for research, services, and how you work with
buyers? Can I have those Web addresses now?
|
|
Many
homebuyers prefer to search online for homes and home buying
information. There are certain privacy and comfort levels that you
might appreciate in starting a preliminary search this way, and often
it is just a matter of convenience, having 24-hour access to
information. By searching the Realtor®'s and the company's Web
sites, you will get a clear picture of how much work you would be able
to accomplish online, and whether or not that suits your preferences.
|
|
4.
How will you keep in contact with me during the buying process, and how
often?
|
|
It's
a good idea for you to set your expectations reasonably in accordance
with how your Realtor® conducts business. You may be looking for an
agent to call, fax, or email you every days to tell you about
prospective buyers who have seen your home. On the other hand, your
Realtor® may have access to systems that will notify you
automatically each time a new visitor tours your home (which could
happen several times a day or several times a week). Asking this extra
question can help you to reconcile your needs with your Realtor®'s
systems, which makes for a far more satisfying relationship.
|
|
5.
Can you explain one thing that you do that other agents don't do that
ensures I'm getting top dollar for my property? What is your average
market time versus other agents' average market time?
|
|
Marketing
skills are learned, and sometimes a real estate professional's unique
method of research and delivery make the difference between whether or
not a property sells quickly. For example, an agent might research the
demographics of your neighborhood and present to you a target market
list for direct marketing purposes.
|
|
6.
Will you give me names of past clients who will give references for you?
|
|
Interviewing
a Realtor® to help you buy a home can be very similar to
interviewing someone to work in your office. Contacting a
Realtor®'s references can be a reliable way for you to understand
how he or she works, and whether or not this style is compatible with
your own.
|
|
7.
Do you have a performance guarantee? If I am not satisfied with your
performance, can I terminate our listing agreement?
|
|
Understand
that, especially in the heavily regulated world of real estate, it can
be increasingly difficult for a Realtor® to offer a performance
guarantee. Sometimes you may find a Realtor® who is willing to
guarantee that if you are dissatisfied in any way with their service
they will terminate your listing agreement. If your Realtor® does
not have a performance guarantee available in writing, it is not an
indication that he or she is not committed to perform. Realtors® at
Future Homes Realty understand the importance of win-win business
relationships, and that the Realtor® does not benefit if the client
does not also benefit.
|
| 8. How will you get
paid? How are your fees structured? May I have that in writing? |
|
This
is an issue that can also be related to agency. In many areas, the
seller still customarily pays all Realtor® commissions through the
listing broker. Sometimes, Realtors® will have other small fees,
such as administrative or special service fees, that are charged to
clients, regardless of whether they are buying or selling. Be aware of
the big picture before you sign any agreements. Ask for an estimate of
costs from any agent you contemplate employing.
|
| 9. How would you
develop pricing and marketing strategies for our home? Will you commit
to the marketing strategy in writing? |
|
Pricing
a home correctly is the single most important factor in determining if
a home sells quickly, or at all. Although location and condition also
effect the selling process, price is a primary factor. Access to all
current property information is essential, and sometimes a
pre-appraisal will help. Ask your agent where he or she obtained the
information to create the market analysis, and whether your agent
included For Sale By Owner homes, foreclosed homes, and bank-owned
sales in that list.
|
| 10. What will you do
and what will you not do to sell my home? Who determines where and when
my home is marketed/ promoted? Who pays for your advertising? |
|
Ask your real estate
agent to present to you a clear marketing and advertising budget, and
how those dollars will be spent. Ask if there are other forms of
advertisement/ marketing media that are also available but not
mentioned in the budget/plan, and who pays for those. Request samples
of the various media that your agent proposes (such as Internet Web
sites, print magazines, and local publications). |